DIGITAL MARKETING TRAINING IN KOLKATA
DIGITAL MARKETING TRAINING IN KOLKATA
COURSE OBJECTIVE
✓ Learn about SEO and SMO
✓ Learn to create marketing strategies
✓ Learn the use of tools and SWOT analysis
✓ Learn to handle projects for the clients.
EXPECTATION AND GOALS
The students will learn how to meet the industry’s demands head-on and do tactical marketing, with the help of tools and techniques. The students will be given an idea of SEO and content marketing. The students will also be shown the tricks and shortcuts and tools used by the professionals in this course.
Eligibility
10+2 (Any Stream) / Ungraduates / Graduates
Course duration: 6 months
Cleverly split into practical and theory classes
Career Opportunities
100% Guarantee of High-Paying Jobs
15 JAN, 2023
Next Session Starts from
3 Months
Program Duration
Blended Learning
Learning Format
Why Join this Program
Get trained by the best
Get trained by professionals who are working in the field for the last 7 years and have experience working with some of the hardest projects for some of the biggest companies in the industry. So, with their experience and training, you will notice that you have become an expert in the field in a mere amount of 9 months.
Learn and earn
PWH Foundation focuses on giving you the skills and refining them to a razor-sharp edge. And we do it to ensure that you can succeed in the professional field with flying colors and earn something you deserve. We will work hard with you so that you can achieve success in your area of expertise.
100% Job Opportunities
When you finish your course with us, you will see that you will get a high-paying job with us or some of the biggest companies in the nation. We are proud to say that our alumni are today working with some of the biggest names in the nation, with a huge payscale. So, if you think you deserve the best, you have to work with us.
We will show you the ropes of creating a successful digital marketing plan in the first three months. You will be given a basic idea of how the whole concept of digital marketing works and its difference from real-life marketing. You will also be shown the tips and tricks of content management. You will also be taught a few crucial techniques like SWOT analysis and understanding the digital crowd. You will also be taught a basic understanding of the website and how to do digital marketing on the internet with a website.
As an intermediate, you will learn how to do SEO. You will be shown how to create the perfect SEO marketing and content and use the essential online tools to create an engaging digital marketing plan. You will also be given an understanding of digital content, an idea of how blogs work, and how to create the perfect blog and microblogs. You will also be given a vision of social media marketing to create an ideal idea of social media using emails and social media like Facebook, Instagram, and youtube. You will also be given the idea of creating a marketing strategy with influencers and affiliate programs.
In the advanced stage, you will be given an idea of analytics. You will learn how to create a vision and how to do it. Also, you will be taught how to use the tools to do it. Also, a basic idea of CRM will be given to you. You will be taught how to use the tools to create a budget and plan the whole marketing idea surrounding the concept. And completing this course will give you an idea of how to do the perfect digital marketing plan.
Beginner
Chapter 1
INTRODUCING DIGITAL MARKETING
∟ Introduction to the Course and Work plan
∟ Introduction of Digital Marketing
∟ Digital vs. Real Marketing
∟ Digital Marketing Industry Growth & Demand
Chapter 2
CONSTITUENTS OF DIGITAL MARKETING
∟ Creating an Initial digital marketing plan
∟ Content management
Chapter 3
DIGITAL MARKETING FRAMEWORK
∟ Understanding of Digital Audience
∟ SWOT analysis – Target group analysis
∟ EXERCISE: Define a target group (working in groups)
Chapter 4
INTRODUCTION TO WEBSITE DESIGN & DEVELOPMENT
∟ Understanding Website development & design
∟ Optimization of Web sites • MS Expression Web • EXERCISE
∟ Working with WordPress, Wix, & Weebly
∟ Creating web sites
Intermediate
Chapter 5
SEARCH ENGINE OPTIMIZATION (SEO)
∟ What is SEO?
∟ 360 Degree SEO Process & Optimizations
∟ Understanding Google Webmaster | Search Console
∟ SEO tools
∟ Writing the SEO content
∟ Exercise: Writing the SEO content (working in groups)
Chapter 6
WEB CONTENT MARKETING
∟ Understanding of Digital Contents
∟ Website Content
∟ Blogging & Micro-Blogging
∟ Website Content Audit Tools
∟ Exercise: Development of contents for various digital frameworks/platforms
Chapter 7
SEARCH & DISPLAY ADVERTISING
∟ Understanding of digital advertisements
∟ Google Ad Words – Search | Display | Video
∟ Creating accounts • Google AdWords- types
∟ Exercise: Google Ad Words (working in groups)
∟ Google Partner Ads
∟ Google Display Network- GDN Ads
Chapter 8
EMAIL MARKETING
∟ Email Marketing
∟ Email Marketing plan
∟ Email Marketing Tools
∟ Email marketing campaign analysis
Keeping up with conversions
Chapter 9
SOCIAL MEDIA MARKETING
∟ Introduction of Social Media Marketing
∟ Creating a Facebook page
∟ Visual identity of a Facebook page
∟ Types of publications
∟ Business opportunities
∟ Instagram – Optimization of Instagram profiles | Integrating
∟ Instagram with Web platforms and other networks, Keeping up with posts
∟ Business tools on Linkedln
Creating campaigns on Linkedln
∟ Analyzing visitation on Linkedln
∟ Creating business accounts on YouTube
∟ YouTube Advertising
∟ YouTube Analytics
∟ Facebook Ads , Creating Facebook Ads
∟ Ads Visibility
∟ Exercise: All social media creating & managing business
Budgets and Bid Strategies
Chapter 10
INFLUENCER MARKETING
∟ Understanding The Influencer
∟ Integration and Process management of an Influencer
∟ Be An Influencer
Advance
Chapter 11
DIGITAL ANALYTICS | CONVERSION RATE OPTIMIZATION (CRO)
∟ Introduction to Web analytics
∟ Web analytics – levels
∟ Understand of Data Analytics
∟ Analytics Tools – Google Analytics, Google Firebase, SEMrush, Mixpanel, Screaming Frog, Hotjar, Backlinking Tools, and Site Auditor
Cross-platform
Chapter 12
DIGITAL STRATEGY & PLANNINGS
∟ Introduction to CRM
∟ CRM platform
∟ CRM models
∟ Exercise: CRM strategy (working in groups)
∟ Optimization of LTV & FTV of Digital leads
∟ Website Conversions using Live Chat ( AI ) tools
∟ Digital Marketing Budgeting
∟ Resource planning – Cost estimating, cost budgeting, & cost control
Chapter 13
DIGITAL STRATEGY & PLANNINGS
∟ Recapitulation
∟ Process | Project Management – Set up Automation using tools
∟ Bidding and Freelance Projects
∟ Earning right after Learning
∟ Attend & Clear doubts – Live International Webinars of Google, SEMrush, Facebook, Hubspot, and other industry experts
