No matter whatever creative artwork you see, maybe it is a movie poster, website design, the game you play to relax, or the fabulous package you just received online, a graphic designer has poured their creativity into it to make it beautiful. So, it may be true that you can not teach one to be artistic. Still, all of them have attended some courses to learn about the technicalities of graphic designing.
So, this blog is for those who are planning to pursue a career in graphic design after the compilation of their courses.
Who is a graphic designer?
Let us first tell you who you will be as a graphic designer. As you join the workforce as one, you will be responsible for creating design art in print & electronic media, such as magazines, television graphics, logos, and websites. You can do your creativity using your hands or computer software. But at the end of the day, you will be responsible for conveying the idea of the company’s ideas in a creative format and inspiring the customers to invest their hard-earned money into your design. You will also be responsible for the overall layout and production design for advertisements, brochures, magazines, and corporate reports.
How much can you earn as a graphic designer?
With the advent of digital marketing, and the online presence the companies on the internet, graphic designing has become one of the hottest sectors in the job sector. So, as a fresher, you can start with an unpaid internship to work and gain experience, but as you keep on gaining knowledge and picking on new skills, you will see that your pay package is growing exponentially. And in 2022, most of the top-rated graphic designers are earning a hype paycheck exceeding the range of 6LPA, not including the perks and benefits.
What will be your roles and responsibilities?
As a graphic designer, you will have many responsibilities to take care of. And though some of them will take priority over others, you have to concentrate on all of them. But what are your responsibilities going to be? Let us explore
- Meet with clients to determine the scope of a project
- Advise clients on strategies to target the type of customers
- Determine the message the design should portray
- Create images that can identify a product or send a message
- Develop graphics for illustrations, websites, and logo
- Select the layout, text, photos, and colours for the design
- Presentation of the invention to the clients or the employer
- Help with changes recommended by the clients as per their needs in the final design
- Thorough checking of the procedures for any mistakes before printing or publishing.
A career in graphic design can help you expand your options to include a diverse choice of creative jobs that can help you gain leadership positions in big innovative organizations like advertising agencies and industrial design firms. Thus opting for a degree in graphic design or a related field would open doors for endless opportunities.
What are the few opportunities you can find as a graphic designer?
As a graphic designer, your opportunities are going to be endless. So, in this blog, we will discuss some of the more lucrative ones that will give you job satisfaction and the big bucks.
1.Brand Identity Design: when most people think of graphic designing, they think of creating a logo. But, designing a logo is only one small part of a discipline known as brand identity design.
Beyond logo design, identity designers also create the whole look and feel of the company, which will make the company vibe. And so, you will be responsible for creating a colour palate, determining the typography, and creating the visuals accompanying the theme.
As a brand identity designer, you are responsible for creating the theme of the organization you are working for. And due to that, they are accountable for creating the brand theme and the guidelines others are needed to follow.
2. Marketing & Advertising Design: it doesn’t matter if the promotion appears in print or digital media; marketing and advertising designs are some of the most crucial elements of the companies marketing strategies.
The focal point of marketing and advertising is to persuade consumers to spend their hard-earned money on a product or spend their precious time signing up for your services. Graphic designers working in these parts need to understand behavioural psychology regarding purchasing behaviour.
3. Packaging designs: whenever an organization sells a physical product, it will require packaging before getting into the hands of the customers. And these packages have to be designed by someone. And that is precisely where a packaging graphic designer is required. For this, you will have to be extremely well-versed in branding and typography to convince a customer to buy it. And you will be required to know the laws related to the product you are creating a package for.
4. Web & User Interface Design: Web and UI designers create designs for websites and apps. You will need to have a solid understanding of the design principles and a bit of basic coding.
As a Ui designer, you might not have to do any actual coding, but understanding what the codes can and not do will make you a more valuable part of the team.
Suppose you’re a graphic designer specializing in web design or user interfaces. In that case, you will get to work on some exciting projects like landing pages, app designs, game interfaces, or WordPress sites.
5. Lettering & Type Design: Lettering and type design are less celebrated disciplines of graphic design. These graphic designers create things like typefaces, fonts to handwriting designs.
Type and lettering designers need to thoroughly grasp typographic principles, what makes a typeface legible, and how concepts like kerning and line height play into a typographic design’s overall readability.
Hand-lettering artists often create signs, flyers, murals, and wordmark logos. They are free to create the logos both using online tools or just their hands
6. Graphic illustration: When you think about graphic design, you may not immediately think about illustration. However, graphic illustrators are in-demand in 2022 as brands continue seeking custom illustration work (also known as product illustration) for their online presence.
Graphic illustrators are usually tasked with creating illustrations for commercial and editorial purposes, as well as images that live on web designs and social media. These types of graphic designers will often make their drawings digitally. Still, some may also use more analogue tools and digitize their images.
So, no matter if you plan on focussing on a single discipline or you are planning on being a jack of all trades, the world is your playground. But you need to remember that specialists often command a better paycheck and they get to work on all the interesting projects as well. And if you want to learn how to be a graphic designer, you will have to join PWH Foundation for the best training you can ever get.